Seriously.
It's what keeps us sitting there, the voice in our head saying, “Ok, 10 more minutes, then I'm reeling in and I'm done”. Of course, that's providing there isn't the slightest indication of a twitch, tug or rod tip nod. The list of excuses is endless, then another hour goes by.

As the winter months and the cold weather approaches, a lot of anglers take the time to hang up their gear, do a little maintenance, tie rigs, make bait or catch up on their carp porn. Then there are other anglers, the brave souls that just can't bring themselves to submit to the Winter conditions, even when it means sitting in sub zero temps with the howling winter winds freezing the extremities just for the chance of one more bite...